Brand Personality

The Vietnam Bank for Industry and Trade (VietinBank) is one of the largest commercial banks in Vietnam. With a determination to position the bank as a reliable and modern financial institution dedicated to serve the various needs of our customers, besides ongoing efforts to conduct professional activity development, improve financial capabilities, banking operation, product and service quality, VietinBank has also been improving the brand image to emphasize its projection of a modern, multifunctional bank that provides helpful offerings. These essential characteristics help form a solid foundation for the Brand Personality of VietinBank, which focuses on Efficiency, Reliability, and Modernity.